New Communications Technology

Abstract crossway has allowed victimisation sexagenarian media in virgin ways and fix drug user interactivity . This critically analyses and discusses a website presenting the positive , negatives and social implications repayable to convergence and interactivity . The website examined is Kungufupanda .comOutlineDefinition of ConvergenceDefinition of InteractivityMovie publicise in traditional mediaDetails of Kungfu coon oblige WebsiteFeatures of website and its positive aspectsShortcoming of the websiteSocial Implications of the websiteConclusionKung Fu Panda : Convergence and InteractivityConvergence means coming in concert , merging or meeting . Advancement in technology has allowed bringing unitedly contrastive media to a private plat do work thus providing more(prenominal)(prenominal) than functionality and go to the consumers (Convergence , 2004Interactivity is the point in time to which users stooge make believe choices within an milieu (Web3D Part5 : glossiness , 2006 . Interactivity has always existed to a degree in adept form or an assorted(prenominal) til now with the net income income and attach in media users concur more choice and tractability and they deal in addition alter content to suit their testify requirementsThis presents a critical psychoanalysis of a website and assesses how convergence has allowed using old media in reinvigorated ways and affected user interactivityTraditionally word-paintings possess been advertised through billboards , pamphlets posters , advertisings on radio , television system and in newss and also pithy dronings at cinemas prior to the drop dead of another flick . These advertisement methods have been speak toly , as other than the production cost they also involve steep send be . These methods also provided little or no interactivity for the consumers . Popularity of the lucre , and remarkably lesser production and broadcasting costs have resulted in net advertising becoming indispensable for frugal survival in the competitive world of motion picture diffusion . TNS Media Intelligence (Foote , 2007 ) forecasts increase in US advertisements , with earnings advertising continuing with reiterate digit growthKungfupanda .

com is an example of a website which has converged , brought together , images , text , auditory sensation and video from the traditional mediums of characterization advertisement to a hit platform , the net income , providing consumers with heighten levels of functionality , services and interactivityOn visiting the KungfuPanda website the user is presented with an introductory screen which states the let go of engagement of the movie in US and also has a inter-group communication to the worldwide movie release dates . If the user is enkindle in viewing the webpage in another run-in , on that point is a choice of 8 different languages . The user can merely select the surface area s flag and a new KungfuPanda windowpane opens in that language . With traditional medium the movie distribution company would be required to produce advertising real(a) separately for each of the 8 languages which would be costly . With the Internet it is relatively easy to transmute a webpage in different languagesIf the user is only enkindle in viewing the monotone for the movie they can blab on the tie-in , tho , for a user who is concerned in finding more about the movie he /she can click on the `Enter the Site link . In this way KungfuPanda website has provided interactivity and toss out its customers flexibility...If you want to get a full essay, order it on our website: Ordercustompaper.com

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