How Tobacco Companies Market Young Children

Tobacco Industry Targeting Children For my presentation, I chose to speak about an announce from 1987 by the Camel baccy company. This watch shows the storied Joe Camel character prink up in a nice suite, wearing twilight(prenominal) glasses in front of a red Corvette, with a sandy woman spread across the hood of the car, park in front of the famous Hollywood sign, with a rear end abatement out the side of his mouth. The slogan on the conduce of the ad reads Smooth Character. The sole function of this ad is to straightway gull the youth of this country and present them with the thinker that they toilette be cool and successful, like the character envisioned in the picture, if they chose to smoke. The slogan Smooth Character is posted ripe to a higher place this image only to stress on how cool and gleam Joe Camel really is. The baccy labors methods of advertising invite been attacked since the 1950s and are close up constantly under invoke f rom the media, as well as many opposing citizens and organizations. When tobacco companies began advertising, back in the proto(prenominal) 1900s, they started with claiming that smoking cigarettes can cure anything from weight problems to asthma. As condemnation progressed, you began to see numerous famous actors, actresses, and athletes smoking cigarettes in the ads.

It wasnt after the Second macrocosm War, heading into the 1950s, where you began to see tobacco companies siteing women, and children on an entire divers(prenominal) level. The main method used to target children by the major(ip) tobacco companies was by sponsoring well known tell! y shows and sketchs. This was through in order to show children that their favorite cartoon characters were smoking, and typeset the thought in their heads that maybe they should as well. This picture of this Camel advertisement is a perfect example as to how the tobacco companies began to target children. Now Joe Camel wasnt necessarily a goggle box or movie character, but a study conducted in 1991 showed that...If you call for to get a full essay, order it on our website: OrderCustomPaper.com

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