Hershey Report

Louis Wilson Fund - Equity Research February 20, 2006Analyst: Robin Perry THE HERSHEY COMPANY (NYSE - HSY) ill-treat: $53.65 52 Week Range: 51-67 LWF high society precept: I recommend a further look into purchase Hershey society due to current toll versus future line of descent price and earnings potential. My four year price squat she-bop is $105. Company Characteristics that meet the LWF Strategy: wellhead managed, has cockeyed business franchises and yield potential, and impressive branding. The Company has superb ROA, ROE, compared to others in the industry. Business compend and Summary: Hershey Foods Corporation is engaged in the manufacture, statistical distribution and exchange of candy store and grocery products. It manufactures confectionery products in a course of packaged forms and markets them under more than 50 brands. I t also manufactures, markets, sells and distributes confectionery and grocery products in Canada, Mexico and Brazil, imports and/or markets selected confectionery products in China, the Philippines, japan and South Korea and markets confectionery products in over 60 countries worldwide. working out: The Company has been expanding into adjacent categories bid snack bars and coffee covered nuts, as well as pushing into thingamabob stores and the Latino markets. Management: Hershey and its chief operating officer Richard Lenny have certainly better the Companys operations growing sales, slashing costs, and focusing marketing on pump brands. Operation margins (excluding one-time items) have better from 15% in 2001 to 19.8% at the end of 2005 with most of the advancement coming from strengthened crude(a) margins. Management: The Company announced February 14, 2006 that Andrea Thomas has been named Vice President, worldwide Chocolate. Thomas, who joins Hershey from Frito-L ay, Inc. where she was V.P., Innovation, wil! l be prudent for global platform intro and branding for Hersheys...If you want to get a full essay, post it on our website: OrderCustomPaper.com

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