.Northwest Airlines Essay

1).Northwest Airlines employ mathematical models to determine which customers in its informationbase were currently responsible for most of its favorableness and which customers were not currently juicy but had similar characteristics to the most profitable customers. Northwest Airlines utilized _____ to identify these customers. 2) Minute maid sees enquiry as the fundamental first step in any business decision, and it created patented methods for conducting research. At what level of the hierarchy of business decision makers does Minute Maid operate 3) Which of the following questions is considered first when discussing a management dilemma 4) The end of ethics in research is to _____. 5) _____ occurs when the participants are told only part of the law or when the truth is fully compromised. 6) The process of stating the basic dilemma and and then developing other questions by progressively breaking down the master key question into more specific ones is called the _____. 7) The fundamental weakness in the research process is _____. 8) Which type of management question asks what do we want to accomplish 9) In the Southeast, the potato chip market share held by the Lays fault is 46. This is an example of _____.10) An increase in hours of television viewing leads to increases in the gross sales of snack foods. This is an example of a _____. 11) To be categorized as a customer, an individual must have a history of shopping at the establishment at least twice before the start of the call for with expenditures of more than 10. RES/351 Final Exam. This is an example of _____. 12) James is entering data on client gender. Because the values entered reflect male or female, this multivariate is _____. 13) Which variable in an experiment is the variable expected to be modify by the manipulation 14) Qualitative research seeks to _____ theory while numerical research _____ it. 15) Which of the following is true of quantitative research 16) The use of a con trol group in experimentation _____. 17) What is the first step in conducting an experiment 18) Data originating from studies that are conducted by others and created for a purpose diverse from the purpose of the study for which the data are being reviewed are called _____ data. reticuloendothelial system 351 final exam 19) The goal of a formal study is to _____. 20) A _____ scale is a scale that scores an object or lieu without making a direct comparison to another object or property. 21).What type of data is produced by simple category scales