Brand Management Case Study Essay

1.0 SummaryCommunities across the United States ar enjoying healthier fodder grown by topical anaesthetic anesthetic farmers and farmers are reaping smash returns and helping to revitalize rural and urban communities by selling secretive to home instead of through distant markets. Local selling has grow beyond farmers markets and farmlands, although these are still popular and the number of US farmers markets is developing rapidly. New regional supply networks are linking farmers with their customers in innovative slipway and taking advantage of opportunities for merchandise to institutions such as public schools, hospitals and universities. In the process, they are bringing a host of other benefits to communities within the networks. merely signifi nookyt barriers must be overcome to increase the potential of these sassy marketing chemical mechanisms and expand them to meet the needs of underserved farmers and customers.2.0 Different PoliciesTo do marketing easily, ther e are different policies that we should adopt. Some of the key policies are given(p) below Identify infrastructural gaps and other barriers that prevent local and regional farmers from marketing more of their crops, livestock and value added products within the region. Give small exfoliation and middledle ordered series farmers the tools they need to meet growing consumer invite for local and regional products, such as financing and technical assistance to sterilize the transition to crops customers want and more sustainable production methods. Expand the cornerstone needed for local agricultural production and the processing and distribution of topically grown arise, meats, dairy, and other products. Ensure that farmers and consumers who have been underserved by farm and food policy benefit from these steps. Underserved farmers, including socially disadvantaged, women, and beginning farmers, benefit particularly from local and regional markets because they can accommodate s mall outgo producers. Support mechanisms and annoy to information that farmers can use to aggregate regional supply in order to access highvolume markets such as erect institutions. Enforce existing restrictions against excessive concentration of buying power and lose weight up legislation to allow fair competition for smallerscale processors, distributors and retailers. Support training, resources, assistance and credit for beginning farmers and youth interested in farming and foodrelated careers. Accommodate needs of smallscale and midscale enterprises in food processing regulations. Facilitate the developing of convenient local and regional retail outlets for smallscale and midscale farmers. Compensate farmers for protecting the environment and maintaining the cultural and aesthetic set of working farmland. Educate the public about advantages of buying locally and regionally grown food. Fund the establishment of local and regional food policy councils.3.0 Scopes of new mark eting opportunities Remove of infrastructure gap and other barriers concord to the policy local and regional farmers can expand their business and can inform the broader tar wee-wee customers to fulfil their demands with their products. If funding is possible for small and mid level farmers they supply the accurate quantity of product during the time in the time of increasing demand which leave alone provide trust and fuddled customer relationship with them. Infrastructure expansion will lead to produce better calibre of agricultural production and distribution that will take a leak a brand image of the regional farmer toward the customers. Support mechanism and access of adequate information about customers demand and wants will help farmers gain the satisfied and loyal customers. Training, resources, assistance and credit for beginning farmers will make them competitive and efficient to agricultural field. approach in food processing area will improve the quality of goods as well as the health condition of the customers. When people will learn the advantage of having regional grown food the farmers will get more opportunities to produce and serve the customers according to the demands.pic